IMPORTANT EVENTS IN 2021

On credit rating, Tris Rating Co., Ltd. affirms the Company rating at “A+” which reflects the company’s leading position in the RTD tea segment in Thailand with a well-recognized brand, established nationwide distribution network, strong product innovation and healthy finances. The outlook is rated as “stable” based on the expectation that the Company will remain a strategically important subsidiary of ThaiBev, and maintains its market position in the RTD tea market and restaurant business while deliver solid operating results going forward.

The Company continues to be recognized as a leading company in the food and beverage industry with the reception of “Thailand's Most Admired Brand Award 2022” as the most trusted and admired brand in the RTD tea category for 11th consecutive years.

In addition, the Company also had important developments in each business segment as follow;

Beverage Business

In 2021 and 2022, OISHI continues to develop and release new products with a focus on the healthy product segment. This is accomplished by launching innovations and products focused on health and well-being to meet the needs of modern consumers as a true leader in the Japanese green tea market. During the past year, the company has a number of important events related to its products and activities as follows:

1. Create innovations to meet health care lifestyles. “OISHI Green Tea Honey Lemon 0% Sugar” was launched, creating a new segment of ready-to-drink green tea with 0% sugar. This new product has been developed under the concept of "healthy, delicious but sugar-free", starting with "Honey Lemon", which is the best-selling flavor of OISHI and the ready-to-drink tea market. This new green tea product features beautiful, healthy girls and new generation representatives as its presenters to awaken the health care trend together with KOL groups and actors who have a healthy lifestyle. OISHI Green Tea Honey Lemon 0% Sugar has received a very good response in terms of deliciousness, freshness and good health because it is less sweet and good with natural sweeteners, so it can be drunk often without worry about sugar. The product is made from high quality tea leaves which are rich in catechin benefits, and has a unique aroma of real Japanese Hyakkhamitsu honey, perfectly matched with the sourness of fine lemons. Importantly, there are 9,614 milligrams (per 380 millilitres) of catechins from quality tea leaves. Catechins can help fight free radicals, boost immunity and slow down the deterioration of the body.
2. Increase the amount of consumption in the teenage group with activities and marketing campaigns that meet the lifestyle and preferences of the new generation, especially the teens. Such activities are carried out by collaborating with various alliances, such as the world-famous Japanese anime "Demon Slayer" to design OISHI packaging from the popular Demon Slayer character.
3. Engage with consumers in communicating through online channels on all platforms, including the "OISHI Club" application that focuses on novelty and up-to-date with popular trends in each moment. This is to create interest in various activities and promotions effectively.

Food Business

Restaurant Business

In 2022, Oishi Group has developed and upgraded products and services by launching 2 new brands, namely: Oishi Biztoro and Shabu by Oishi. As for "Hou Yuu", a new conceptual branch has been launched at the Queen Sirikit National Convention Center. The details are as follows.

1. Oishi Biztoro (8 branches)
   Modern Japanese restaurant that responds to lifestyles with fast casual food in a comfortable atmosphere. Under the concept of enhancing the quality of life of urban residents with delicious Japanese food that you are familiar with. Available in both ramen and donburi categories. Delicious noodles and rice, satisfied like eating in Japan at an easily accessible price. the price range is 79 - 219 Baht.
   
   
2. Shabu by Oishi (2 branches)
   The brand focuses on quality allowing customers to fully experience the deliciousness of ingredients according to the original Japanese shabu-shabu and well-selected ingredients. Both à la carte and set menus are served at an affordable price. Pleasant taste and safety are intensified with a personal shabu-shabu pot or an individual pot. Additionally, the brand is ready to create originality, excitement, and deliciousness through advanced innovations and technology which are incorporated in the services. The highlight is serving orders with an automatic system or a train conveyor chain which is fast, reducing touch, and directed to a specific table. Furthermore, there is a self-ordering system operated with QR code scanning through a personal mobile phone and a touchless payment system.
   
   
3. Hou Yuu, Uplifting service: A new concept of Hou Yuu at the QSNCC
   The authentic Japanese cuisines with favorite dishes such as Sashimi (raw fish), Sushi, Shabu Shabu, Sukiyaki, Tempura and Udon. And proudly offers Gozen and Kiseki as special menu. Each of the cuisines is authentically Japanese, and its preparation is elaborated from its inception to completion using only selected high quality materials.
   
   

Ready to Cook and Ready to Eat Business

Since Oishi Group Company is deemed as one of the leaders in Japanese food and development of product innovation in Thailand, the Company has thus developed and offered new quality products in various types, tastes, and packaging to continuously satisfy consumer needs. At the same time, the Company has also expanded its market base and organized marketing activities to boost up the sale as well as build up the brand awareness. For the past 2022, significant events related to products and activities are as follows.

1. Created brand awareness and brand recognition under “Oishi Eato” reflected from the image of a strong leader in food and beverage market of Oishi for over 20 years. Oishi Eato has aimed to be the leader of Japanese Ready to Eat Business by driving the best seller items as Gyoza and Sandwich via strategic media plans through teen target i.e. online media, social media and point-of-sale activities to highlight its delectable and quality of Oishi Eato.
2. Highlighted on the new product research and development in all product categories e.g. Stir-Fried Ramen in 2 flavors: Yakisoba and Stir-Fired Ramen with Sukiyaki sauce; Pork Gyoza with Shoyu Spicy Sauce, and new platform of Kimchi which received positive feedback from consumers.
3. Continued to develop and launch healthy sandwich “Oishi Eato Sandwich with Whole Grains” to satisfy the needs of the new consumers with healthy-concerned lifestyle e.g., Spicy Tuna with Chuka Wakame, Chicken Salad with Boiled Egg. Other than that, the Company continued to develop a new product category of healthy sandwich rich in quality whey protein. Furthermore, in order to satisfy need of health-concerned consumers of new generation, Oishi Eato has taken selection of raw materials, as well as product formulas into consideration, which provide the best benefits to consumers e.g., a protein-rich Sandwich Category, and using super food likes Quinoa as one of main ingredient.
4. Launch new business Oishi Sauce for consumers who increasing cook at home behavior e.g., Shoyu Sauce, Teriyaki Sauce, Sukiyaki Sauce, Yakiniku Sauce, Yuzu Ponzu Sauce, Gyoza Sauce, and Sukiyaki Soup.
5. Maintained customer base for frozen Oishi Gyoza in new flavors distributed in overseas and continued to seek new distribution channel in preparation for expansion to Asia-Pacific in 2023.

IMPORTANT EVENTS IN 2021

The Company continues to be recognized as leading company in food and beverage industry with the reception of “Thailand's Most Admired Brand Award 2021” as the most trusted and admired brand in RTD tea category for 10th consecutive years.

On credit rating, Tris Rating Co., Ltd. affirms the Company rating at “A+” which reflects the Company’s leading position in RTD tea segment in Thailand with well-recognized brand, established nationwide distribution network, strong product innovation and healthy finances. The outlook is rated as “stable” based on the expectation that the Company will remain a strategically important subsidiary of ThaiBev, maintains market position in the RTD tea market and restaurant business while deliver solid operating results going forward.

In additions, the Company also had important developments in each business segment as follow;

Beverage Business

Throughout 2020 to 2021, the Beverage Business continues to leverage on health trends by launching new innovations and products focusing on health & wellness that answer to consumers’ needs in the new era. As the market-leading brand for authentic Japanese-style green tea, in the past year there were major product events as follows;

1. Oishi Green Tea Plus C Japanese Style Green Tea Drink launched in two flavors; Orange Flavour with Nata De Coco and Vitamin C and Kyoho Grape with Nata De Coco and Vitamin C. The product highlights the innovative mixture between benefits from green tea leaves and Vitamin C 200%.
   
   
2. In May 2021, Oishi Gold launched Oishi Gold Wakoucha as their latest addition to the premium tea range which is packed with quality ingredients and premiumization trends with functional benefits. The highlight of this product circles around the natural theaflavins which are antioxidant polyphenols formed naturally during the fermentation process that is proven to increase the fat burning process. In addition, Oishi Gold Wakoucha also contains 6,000 mg of fiber – another important dietary substance to help the digestive system resulting in an overall healthy well-being. The tea leaves are not only available seasonally, but are also carefully selected to ensure its natural aroma and intense, rich flavor. The product is available in two flavors, both with low sugar and calorie content; Lemon Delight with a zesty flavor, rich tea aroma, and low sugar and calories and No Sugar without sugar and low calories for a full tea flavor
   
   
3. Oishi Chakulza Kyoho Grape was launched to further expand consumer target to teens and branch out to new drinking occasions. This product which comes in Kyoho grape flavor, is fragrant and also comes packed with the benefits of natural green tea to proactively address to the increasing needs and trends for healthier products which are all endorsed with the ‘healthier choice’ emblem. Consumers can now enjoy our sparkling green tea with healthier benefits.

Food Business

1. Restaurant Business

In 2021, the Company has developed and elevated its products and services of the restaurant brands operated by Oishi Group Company as follows;

1. OISHI EATERIUM has launched new store concept under “EAT – EXPLORE - PREMIUM” presenting various delicious Japanese foods producing from high quality ingredients and creative merging of Japanese eating culture through sound touch, taste and smell. In the year of 2021 under the situation of COVID-19 the contactless service by QR order for ordering the dish and payment have been using in the restaurants. In the case of clients who cannot go abroad, Oishi Eaterium brings and serves here the KING CRAB.
   
   
2. SHABUSHI continued to operate under the concept “Shabushi and So Much More “focusing on value and varieties of menu while introducing new menu variety every 3 months in order to penetrate the market. In this way Shabushi adding more price value in Gold and Premium level in some branches for high spending. So that this is the new choice for the groups who wish to reach for the specialties and varieties.
   
   
3. OISHI RAMEN aimed at the novelty menu innovation to meet the consumers’ needs in fast pace by keeping up being the expertise in noodle with soup, stir fried noodle and cold ramen (reimen). Recently, Tsukemen has been created as a new menu as cold ramen dipping with dried fish soup providing freshness which received positive feedback as well. Moreover, our company has developed the new service by collaboration the new concept of Oishi Ramen and Kakashi in the name of “Ramen x Kakashi”
   
   
4. KAKASHI, a new brand concept, promoting Quick Serve Restaurant or QSR, stressing quality, convenience and value for money, serving Japanese rice bowl which fully filled with topping, offering twice quantity of topping, introducing Rice with Spicy Pork Egg Onsen, Miso Donburi and new menus as Ton Toro Shio Togarashi Don and Soft Shell Crab Kani Tama Don together with Isakaya style snacks which meet the quick-served platform in current life style.
   
   
5. Hou Yuu , the authentic Japanese cuisines with favorite dishes as Sashimi (raw fish), Sushi, Shabu Shabu, Sukiyaki, Tempura and Udon. Each of the cuisines is authentically Japanese, and its preparation is elaborated from its inception to completion using only selected high quality raw materials.
   
   
6. Sakae , the authentic Japanese cuisine with premium Shabu-Shabu and Japanese Suki surrounded by contemporary ambience decorated, offering fast and convenient with cordial perception.
   
   
7. Oishi Food Truck the mobile food center that merges various brands under Oishi Group for the most convenient and flexible food experience as a response to the shift in ever-changing situations. Oishi Food Trucks are extremely mobile and can be parked anywhere such as gas stations in Bangkok and other major cities in Thailand. It offers a wide range of menus from main dishes such as Bento, Donburi (Japanese rice bowls) to appetizers and snacks with the starting price of 69 THB.
   
   
8. Oishi TO GO offers abundance of Japanese ready to eat meals, ideally made for the new generation which time is of the essence but is still looking to enjoy delicious, healthy and high-quality Japanese food whether at home or on the go i.e. Japanese rice bowls, salad, sushi and Onikiri. Oishi TO GO is also the center of hand-picked quality Japanese ingredients for the home cooking experience, delivering the most convenient lifestyle to the modern consumers

2. Ready to Cook and Ready to Eat Business

Since Oishi Group Company is deemed as one of the leaders in Japanese food and development of product innovation in Thailand, the Company has thus developed and offered new quality products in various types, tastes, and packaging to continuously satisfy consumer needs. At the same time, the Company has also expanded its market base and organized marketing activities to boost up the sale as well as build up the brand awareness. For the past 2020, significant events related to products and activities are as follows.

1. Created brand awareness and brand recognition under “Oishi Eato” reflected from the image of a strong leader in food and beverage market of Oishi for over 20 years. Oishi Eato has aimed to be the leader of Japanese Ready to Eat Business by driving the best seller items as Gyoza and Sandwich via strategic media plans through teen target i.e. online media, social media and point-of-sale activities to highlight its delectable and quality.
   
   
2. Highlighted on the new product research and development in all product categories e.g. Stir-Fried Ramen in 2 flavors: Yakisoba and Stir-Fired Ramen with Sukiyaki sauce; Pork Gyoza with Shoyu Spicy Sauce, and new platform of Kimchi which received positive feedback from consumers.
   
   
3. Continued to develop and launch healthy sandwich “Oishi Eato Sandwich with Whole Grains” to satisfy the needs of the new consumers with healthy-concerned lifestyle e.g., Spicy Tuna with Chuka Wakame, Chicken Salad with Boiled Egg. Other than that, the Company continued to develop a new product category of healthy sandwich rich in quality whey protein. Furthermore, in order to satisfy need of health-concerned consumers of new generation, Oishi Eato has taken selection of raw materials, as well as product formulas into consideration, which provide the best benefits to consumers e.g., a protein-rich Sandwich Category, and using super food likes Quinoa as one of main ingredient.
   
   
4. Launch new business Oishi Sauce for consumers who increasing cook at home behaviour e.g., Shoyu Sauce, Teriyaki Sauce, and Sukiyaki Sauce
   
   
5. Maintained customer base for frozen Oishi Gyoza in new flavors distributed in overseas and continued to seek new distribution channel in preparation for expansion to Asia-Pacific in 2022

IMPORTANT EVENTS IN 2020

In 2020, the Company registered a change in Par Value to the Department of Business Development, Ministry of Commerce with share liquidity enhancement taken into account, resulting in a change in Par Value from Baht 2 per share to Baht 1 per share, totaling to 375,000,000 shares from 187,500,000 shares, effective from January 31, 2020 onwards.

The Company continued to be recognized as a leading company in food and beverage industry with important awards received including Thailand’s Most Zocial Award 2020 addressing the impressive non-alcoholic beverage in social medias, as well as Thailand’s Most Admired Brand 2020 as the most trusted and admired brand in RTD tea category for 9th consecutive years.

On credit rating, Tris Rating Co., Ltd. affirms the Company rating at “A+” which reflects the company’s leading position in RTD tea segment in Thailand with well-recognized brand, established nationwide distribution network, strong product innovation and healthy finances. The outlook is rated as “stable” based on the expectation that the Company will remain a strategically important subsidiary of ThaiBev and maintains market position in the RTD tea market and restaurant business while deliver solid operating results going forward.

In additions, the Company also had important developments in each business segment as follow;

Food Business

1. Restaurant Business

In 2020, the Company has developed and elevated its products and services of the restaurant brands operated by Oishi Group Company as follows;

1. OISHI EATERIUM has launched new store concept under “EAT - EXPLORE - PREMIUM” presenting various delicious Japanese foods producing from high quality ingredients and creative merging of Japanese eating culture through sound touch, taste and smell. Oishi Eaterium has opened its first outlet at 7th Floor, Central Grand Plaza Rama IV, continued with Seacon Square Srinakarin, Future Park Rangsit, Mega Bangna, Fashion Island, Central Korat, Central Phuket Floresta, Central Pattaya Beach and in 2019 at Samyan Mitrtown.
   
   
2. OISHI GRAND in 2020 has adapted the sushi line in Sushi Parade, pointing up the fusion style with the premium-quality materials to deliver the different tastes i.e. Grilled Salmon Foie Gras Sauce Sushi and Ebi Cheese Sushi which the feedback has been positive.
   
   
3. SHABUSHI continued to operate under the concept “Shabushi and So Much More“ focusing on value and varieties of menu while introducing new menu variety every 3 months in order to penetrate the market.
   
   
4. OISHI RAMEN aimed at the novelty menu innovation to meet the consumers’ needs in fast pace by keeping up being the expertise in noodle with soup, stir fried noodle and cold ramen (reimen).
   
   
5. KAKASHI, a new brand concept, promoting Quick Serve Restaurant or QSR, stressing quality, convenience and value for money, serving Japanese rice bowl which fully filled with topping, offering twice quantity of topping, introducing Rice with Spicy Pork Egg Onsen, Miso Donburi and new menus as Ton Toro Shio Togarashi Don and Soft Shell Crab Kani Tama Don together with Isakaya style snacks which meet the quick-served platform in current life style.
6. Hou Yuu , the authentic Japanese cuisines with favorite dishes as Sashimi (raw fish), Sushi, Shabu Shabu, Sukiyaki, Tempura and Udon. Each of the cuisines is authentically Japanese, and its preparation is elaborated from its inception to completion using only selected high quality raw materials.
7. Sakae , the authentic Japanese cuisine with premium Shabu-Shabu and Japanese Suki surrounded by contemporary ambience decorated, offering fast and convenient with cordial perception.

2. Ready to Cook and Ready to Eat Business

Since Oishi Group Company is deemed as one of the leaders in Japanese food and development of product innovation in Thailand, the Company has thus developed and offered new quality products in various types, tastes, and packaging to continuously satisfy consumer needs. At the same time, the Company has also expanded its market base and organized marketing activities to boost up the sale as well as build up the brand awareness. For the past 2020, significant events related to products and activities are as follows.

1. Created brand awareness and brand recognition under “Oishi Eato” reflected from the image of a strong leader in food and beverage market of Oishi for over 20 years. Oishi Eato has aimed to be the leader of Japanese Ready to Eat Business by driving the best seller items as Gyoza and Sandwich via strategic media plans through teen target i.e. online media, social media and point-of-sale activities to highlight its delectable and quality.
   
   
2. Highlighted on the new product research and development in all product categories e.g. Stir-Fried Ramen in 2 flavors: Stir-Fried Dried Chili Ramen with Japanese Smoked Arabiki sausage and Stir-Fired Ramen with Tom Yum Flavor; French Toast Sandwich in Ready to Eat platform offering soft bread coating with egg, butter and milk; including newly-launched flavor of Corn Cheese and Caramel; Gyoza with Pork and Yakiniku Sauce Filling; Gyoza with Pork and Chicken with Wakame Seaweed served with Wasabi Seafood Sauce; Gyoza with Sautéed Mushrooms and Carrot with Spicy Sauce; Sweet Egg Category, an innovative sweet egg filled with ham and cheese, which received positive feedback from consumers.
   
   
3. Continued to develop and launch healthy sandwich “Oishi Eato Sandwich with Whole Grains” to satisfy the needs of the new consumers with healthy-concerned lifestyle e.g. Chicken Breast with Spinach, Tuna Bonito and Chicken Ham Mixed with Whole Grains. Other than that, the Company continued to develop a new product category of healthy sandwich rich in quality whey protein. Furthermore, in order to satisfy need of health-concerned consumers of new generation, Oishi Eato has taken selection of raw materials, as well as product formulas into consideration, which provide the best benefits to consumers e.g. a protein-rich Sandwich Category, Vitamin-B1-rich Gyoza Category and Sweet Egg claiming richness in Vitamin A and B2.
   
   
4. Maintained customer lovalty for frozen Oishi Gyoza in new flavors distributed in overseas and continued to seek new distribution channel in preparation for expansion to Asia-Pacific in 2021
   
   
5. Collaborated with Group’s related business to distribute products during COVID-19 pandemic situation as Oishi Eato products have been distributed in residential areas or metro to provide more convenience to consumers.
   
   
6. Expanded more distribution channels towards Food Service market by increasing the number of customers both of Horeca and Food Chain with an growing variety of product, including bakery and saucing

Beverage Business

Throughout 2019 and 2020, the Company continues to develop and launched new products focusing on the area of health & wellness, with additions to our portfolio with reduced sugar content as well as full 0% sugar variants for our flagship base variants for Honey Lemon. In the past year there were major product events as follows:

1. Introduced new launches for Oishi Gold - Oishi Gold Gyukuro that is brewed from genuine Gyokuro Japanese tea leaves which distinctively brings out the taste of ‘umami’. Gyokuro tea leaves are only harvested in the spring, when the leaves are in their first flush after being covered for 3 weeks. Gyokuro tea is special as it is grown in the soil that is rich in natural minerals built up throughout the winter. With no sugar and low sugar choices for Oishi Gyukuro, this latest offering is granted the ‘healthier choice’ emblem.
   
   
2. Developed zero sugar content for our Oishi Green Tea base variants for Honey Lemon 0% Sugar and Original 0% Sugar variants to proactively address to the increasing needs and trends for healthier products which are all endorsed with the ‘healthier choice’ emblem. Consumers can now enjoy our top selling variants with healthier benefits.
   
   
3. To engage our core target of teens and excite the market, Oishi has also launched a new variant Oishi Apple Honey and Oishi Apple Honey Light using authentic flavors of Aomori Japanese apples.

IMPORTANT EVENTS IN 2019

The Company continues to take important strategic initiatives in 2019. Packaged food business has further strengthened Oishi’s brand by introducing “Oishi Eato” for Ready to Cook and Ready to Eat products to create impactful brand awareness and effectively engage customers starting from February.

The Company also realizes the importance of adapting to fast changing business environments. On August 9, 2019, the Board of Directors has approved the incorporation of a new subsidiary in Thailand, Oishi Delivery Company Limited, which has already incorporated to be a private limited company on October 2, 2019, to efficiently engage in food delivery and online-ordering business in accordance with modern consumers’ needs.

The Company continues to be recognized as leading company in food and beverage industry with important awards received including Thailand’s Most Social Power Brand Award 2019 which addresses the strongest brand in social medias for both RTD tea and Japanese restaurant category, evaluated across 4 social media platforms including Facebook, Instagram, Twitter and Youtube and Thailand’s Most Admired Brand Award 2019 as the most trusted and admired brand in RTD tea category for 8th consecutive years.

On credit rating, Tris Rating Co., Ltd. affirms the Company rating at “A+” which reflects the company’s leading position in RTD tea segment in Thailand with well-recognized brand, established nationwide distribution network, strong product innovation and healthy finances. The outlook is rated as “stable” based on the expectation that the Company will remain a strategically important subsidiary of ThaiBev, maintains market position in the RTD tea market and restaurant business while deliver solid operating results going forward.

In additions, the Company also had important developments in each business segment as follow;

Food Business

1. Restaurant Business

In 2019, the Company has developed and elevated its products and services of the restaurant brands operated by Oishi Group Company as follows;

1. OISHI EATERIUM has launched new store concept under “EAT - EXPLORE - PREMIUM” presenting various delicious Japanese foods producing from high quality ingredients and creative merging of Japanese eating culture through sound touch, taste and smell. Oishi Eaterium has opened its first outlet at Central Grand Plaza Rama IV, continued with Seacon Square Srinakarin, Future Park Rangsit, Mega Bangna, Fashion Island, Central Korat, Central Phuket Floresta, Central Pattaya Beach and in 2019 at Samyan Mitrtown
   
   
2. OISHI GRAND has adapted the sushi line in Sushi Parade, pointing up the fusion style with the premium-quality materials to deliver the different tastes i.e. Grilled Salmon Foie Gras Sauce Sushi and Ebi Cheese Sushi which the feedback has been positively returned in 2019.
   
   
3. SHABUSHI continued to operate under the concept “Shabushi and So Much More“ focusing on value and varieties of menu while introducing new menu variety every 3 months in order to penetrate the market. In November 2018, there was a new service generated in 2 price rates namely Gold Buffet and Platinum Buffet which fulfilled unlimited ultimate experiences with premium freshly-sliced pork and beef such as Kata Rosu Beef, Kata Bara Beef and Premium Bacon Kurobuta.
   
   
4. OISHI RAMEN aimed at the novelty menu innovation to meet the consumers’ needs in fast pace by keeping up being the expertise in noodle with soup, stir fried noodle and cold ramen (reimen). Recently, Tsukemen has been created as a new menu as cold ramen dipping with dried fish soup providing freshness which received positive feedback as well.
   
   
5. KAKASHI, a new brand concept, promoting Quick Serve Restaurant or QSR, stressing quality, convenience and value for money, serving Japanese rice bowl which fully filled with topping, offering twice quantity of topping, introducing Rice with Spicy Pork Egg Onsen, Miso Donburi and new menus as Ton Toro Shio Togarashi Don and Soft Shell Crab Kani Tama Don together with Isakaya style snacks which meet the quick-served platform in current life style.
6. Hou Yuu , the authentic Japanese cuisines with favorite dishes as Sashimi (raw fish), Sushi, Shabu Shabu, Sukiyaki, Tempura and Udon. Each of the cuisines is authentically Japanese, and its preparation is elaborated from its inception to completion using only selected high quality raw materials.

2. Ready to Cook and Ready to Eat Business

Since Oishi Group Company is deemed as one of the leaders in Japanese food and development of product innovation in Thailand, the Company has thus developed and offered new quality products in various types, tastes, and packaging to continuously satisfy consumer needs. At the same time, the Company has also expanded its market base and organized marketing activities to boost up the sale as well as build up the brand awareness. For the past 2019, significant events related to products and activities are as follows.

1. Built brand awareness and brand recognition under “Oishi Eato” reflected from the image of strong leader in food and beverage market of Oishi for over 20 years. Oishi Eato has aimed to be the leader of Japanese Ready to Eat Business by driving the best seller items as Gyoza and Sandwich via strategic media plans through teen target i.e. online media, social media and point-of-sale activities to highlight its delectable and quality.
   
   
2. Highlighted on the new product research and development trending in Japan as Chilled Stir-Fried Ramen in various Japanese authentic flavors. Besides, Oishi Eato has first-time released French Toast Sandwich in Ready to Eat platform in Thailand keeping soft bread coating with egg, butter and milk and special tastefulness from bacon, cheddar cheese and mozzarella cheese.
   
   
3. Continued to develop and launch healthy sandwich “Oishi Eato Sandwich with Whole Grains” to satisfy the needs of the new consumers who concerns in healthy lifestyle for example Teriyaki Salmon Salad Sandwich and California Crab Stick Avocado Spread Sandwich. And also develop ramen noodles without preservatives and monosodium glutamate for all fried ramen menus
   
   
4. Expansion to overseas market by launching Oishi Gyoza in new flavors to attracts consumers in EU market in which the Company can achieve higher target than previous year by 67%
   
   
5. Collaborated with Group’s related business to expand market base of frozen ready to eat food, especially frozen Gyoza in to Other Modern Trade (OMT) in rural area, implemented on the Central and the East of the country.
   
   
6. Expansion more distribution channels towards Food Service market by enhancing the number of customers both of Horeca and Caf with targeting in Food Supply in Thailand.

Beverage Business

In 2019, the Company has continually developed and launched new products, including the launch of new flavors and refreshed packaging design to attract teen target and expanded distribution coverage into new countries as following;

1. Repackaged and publicized Oishi Green Tea Honey Lemon flavor emphasizing the finest raw material of Hyakkamitsu honey with special floral aroma produced only at Hokkaido Island, Japan and Oishi Green Tea Honey Lemon - Double Lemon flavor with extra taste of lemon in the style of Oishi Green Tea as well.
   
   
2. Developed and launched ready to drink premium tea named “Oishi Gold” with 100 percent top tea leaves from Matsuda Farm in Omaezaki City, Japan guaranteed with 3-consecutive-year “Emperor’s Cup” award consisted of 4 flavors : Oishi Gold Genmaicha No Sugar flavor and Delight flavor (less sugar) and Oishi Gold Kabusecha No Sugar flavor and Delight flavor (less sugar). All 4 products have been manufactured using innovated packages. The shape of the bottle resembles the bamboo tube with wider bottlenose. With those features, the drinker, especially health lovers, will sense the pleasant scents of premium green tea and evoke the exclusive experience. They have been launched since November 2018 to improve sales at said year end.
   
   
3. Adjusted the size, repackaged and revised the logo of UHT 180 ml. products at retail prize Baht 10. Using innovation of packaging called ‘Leaf’ to beautify the product look at the same time also saved the packaging costs. Currently, there are 4 flavors: Original, Honey Lemon, Genmai, Kyoho grape.
   
   
4. Expansion of distribution to new country i.e. Republic of Taiwan and Kingdom of Norway.

IMPORTANT EVENTS IN 2018

In order to create clear business structure and serve future business expansion, the Company has transferred assets related to food production and supplies of food materials (“Central Kitchen” from Oishi Trading Co., Ltd. to Oishi Food Service Co., Ltd which will help enhance management efficiency and support sustainable business growth of Oishi Group.

The Company continues to be recognized as leading company in food and beverage industry with many important awards received including Superbrands Thailand Award 2017 which shows the success of Oishi as a top of mind food and beverage brand, The Most Powerful Brands 2018 as the strongest and most powerful brand in RTD tea category, Thailand’s Most Social Powerful Brand 2018 which measures effectiveness in online engagement in RTD tea category, Food Safety Award in accordance with Thailand’s National Strategy from the Ministry of Public Health and Thailand Greenhouse Gas Management Organization Certificate as a beverage producer who helps reduce greenhouse gas emissions.

On credit rating, Tris Rating Co., Ltd. affirms the Company rating at “A+” which reflects the company’s market position as the leading producer of RTD Tea in Thailand with well-known brand and strong financial position. The outlook is rated as “stable” based on the expectation that the Company will remain a strategically important subsidiary of ThaiBev, maintain competitive position in the RTD tea market and deliver good operating performance going forward.

In additions, the Company also had important developments in each business segment as follow:

Food Business

1. Restaurant Business

In 2018, the Company has developed and elevated its products and services of the restaurant brands operated by Oishi Group of companies as follows:

1. OISHI EATERIUM has launched new store concept under “EAT - EXPLORE - PREMIUM” presenting various delicious Japanese foods producing from high quality ingredients and creative merging of Japanese eating culture through sound touch, taste and smell. Oishi Eaterium has opened its first outlet at Central Grand Plaza Rama IV, continued with Seacon Square Srinakarin, Future Park Ranngsit, Mega Bangna, Fashion Island, Central Korat and Central Phuket Floresta.
   
   
2. OISHI GRAND has organized special food festival “Sushi Moon Cake“ giving opportunity for customers to experience the Japanese rice with green tea, filled with egg yolk together with crab stick during the Moon Festival in which customers have welcomed this very well.
   
   
3. SHABUSHI continued to operate under the concept “Shabushi and So Much More“ focusing on value and varieties of menu while introducing new menu variety every 3 months in order to penetrate the market.
   
   
4. OISHI RAMEN revamped its market strategies by focusing on being an expertise in noodle, soup in Japanese traditional style, gathering various types of Ramen from Japan into one place for the customers to taste. For example, Fukuoka Ramen, Tonkatsu soup or Miso-Ebi Hokkaido style Ramen.
   
   
5. KAKASHI, a new brand concept, promoting Quick Serve Restaurant or QSR, stressing quality, convenience and value for money, serving Japanese rice bowl which fully filled with topping, offering twice quantity of topping, introducing Rice with Spicy egg onsen and Rice with grilled beacon together with Isakaya style snacks which will be memorable to all customers.

2. Ready to Cook and Ready to Eat Business

Since Oishi Group Company is deemed as one of the leaders in Japanese food and development of product innovation in Thailand, the Company has thus developed and offered new quality products in various types, tastes, and packaging to continuously satisfy consumer needs. At the same time, the Company has also expanded its market base and organized marketing activities to boost up the sale as well as build up the brand awareness. For the past 2018, significant events related to products and activities are as follows:

1. Continued to develop and launched healthy sandwich “Oishi Sandwich Plus” to satisfy the needs of the new consumers who concerns in healthy lifestyle for example sandwich tuna with cereal, Quinoa and mushroom, chicken breast in black pepper sandwich, crab stick and egg salad wakame sandwich and chicken breast with sesame sauce sandwich.
   
   
2. Expansion to overseas market by launching Oishi Gyoza in new flavors to attracts consumers in EU market in which the Company can achieve higher target than previous year by 83%.
   
   
3. Collaborate with Group’s related business to expand market base of frozen food, especially frozen Gyoza in to Other Modern Trade (OMT) in rural area, implemented on the Central and the East of the country.

Beverage Business

In 2018, the Company has continually developed and launched new products, including the launch of new flavors and refreshed packaging design to attract teen target and expanded distribution coverages into new countries as follows;

1. Launched new Oishi Green Tea honey lemon flavor which the Company has selected its ingredient, Hyakkamitsu honey, the best honey from Japan to build and emphasize the Japanese originality of the products and the Oishi Green Tea double honey lemon which has extra taste of lemon whilst smell of aroma in the style of Oishi Green Tea. This includes the launching of ready to drink premium tea called “ Oishi Gold “ which has taste and new packaging design that will bring a special new experience to consumers who are health conscious, the Company has plan to launch in November 2018 and hope to improve sales at the year end.
   
   
2. Expansion of distribution to new country i.e. United Arab Emirates, Bahrain, Austria and Iceland.

IMPORTANT EVENTS IN 2017

The Company continues to value the importance of hygiene and food safety for the whole supply chain from upstream to downstream of restaurant business. Consequently, the Company has been continuously improving the quality and services offered in order to reach an international standard as well as applying for the international food practice qualification from the world’s leading inspection, verification, testing and certification company. As a result, all 244 restaurants of Oishi Group in Thailand were granted certificates for achieving all the requirements of GMP, HACCP and ISO 9001:2015 in the catering and operation services of Japanese restaurant segment. These certificates are another guarantee of Oishi’s commitments in maintaining consumer trusts and satisfaction as the Company is the first restaurant operator in Thailand and Asia who passed all above three assessments in every single operating outlet.

In additions, the Company is recognized as a leading company in Food and Beverage and has been granted a number of prizes and awards as a result. For example, the “Superbrands Thailand 2016” prize from Superbrands Thailand which shows the success of Oishi as a leading brand in consumers’ mind. “The Most Powerful Brands of Thailand 2016” is another award the Company received as a strong and impactful brand in RTD tea market for 2016.

For credit rating perspective, Tris Rating Co., Ltd. affirms the Company rating at “A+” which reflects the company’s market position as the leading producer of RTD tea in Thailand with growing cash flow and good liquidity level. The outlook is rated as “stable” based on the expectation that the Company will remain a strategically important subsidiary of Thai Beverage Public Company Limited, maintain competitive position in the RTD tea market and deliver sound operating performance going forward.

In additions, the Company also had important developments in each business segment as follow;

Food Business

1. Restaurant Business

In 2017, the Company has developed and elevated the products and services of the restaurant brands operated by Oishi group of companies. These significant developments include:

1. OISHI EATERIUM has launched new store concept under “EAT – EXPLORE - PREMIUM” presenting various delicious Japanese foods producing from high quality ingredients and creative merging of Japanese eating culture through sound touch, taste and smell. Oishi Eaterium is fully equipped with the first experience of wonderful Japan, opening its first outlet at Central Grand Plaza Rama 9 followed by Seacon Square Srinakarin and Future Park Rangsit.
   
   
2. OISHI BUFFET has launched new thematic TVC “EAT LIKE A KING”, new concept elaborated the King-level experience of eating Japanese food. Together with this new thematic TVC concept, the brand also revamps over 30 new recipes, to create various experience, as well as flavor. Japanese cuisine lovers must try out this new menu launch at Oishi Buffet.
   
   
3. OISHI GRAND has organized a special food festival “Phuket Lobster Festival 2016” during the National Mother Day’s festival using the Phuket Lobsters as ingredients in variety dishes served at special prices. Since Phuket Lobster is a very popular ingredient in Phuket province, this campaign got positive feedback from customers. This festival is also beneficial in broadly promoting and advertising Phuket Lobster among consumers.
   
   
4. SHABUSHI has implemented the plan for the improvement of services in Shabushi restaurants under the concept “Shabushi and So Much More” which focused on the quality and variety of menus and impressive services.
   
   
5. OISHI RAMEN has presented the new food items such as Yakisoba Tokyo Cheese and other items, and changed its new menu every 2 months to create a wide variety of experiences which received a good response from consumers.
   
   
6. NIKUYA, the Japanese style yakiniku shop has a new marketing strategy such as à la carte service which add new service other than the buffet service because of its need to respond and provide service to a variety of customer groups. The brand also changing its slogan to “NIKUYA the yakiniku in Osaka style” which its key strategy is to add à la carte meals served by the consumption which can be selected as a single batch or a set. The buffet service has also changed to 2 buffet price tier 399.- (excluded beverage) and 539.- (excluded beverage) and also added more than 50 new items for variety selections.
   
   
7. KAKASHI, a new brand concept of Japanese style Quick Service Restaurant “QSR” focused on fast casual Japanese rice bowl with a value for money price setting. The service provided is self-service model with (1) easy order meal via counter then (2) received beeper from the staff and wait for food to be ready at table (3) when the beeper vibrate, the customer can pick up food at the counter (4) self-service on folks, spoons and chopsticks. By improving the image of “Kakashi”, this is the way to conduct strategic inbound business development together with creatively added value of goods and services of all time. Although Japanese restaurant market is an intensifying competition that are strong and growing. This strategy response to the supreme goal to be an “EXPERT OF JAPANESE FOOD,” within the year 2020

2. Ready to Cook and Ready to Eat Business

Since Oishi Group Company is deemed as one of the leaders in Japanese food and development of product innovation in Thailand, the Company has thus developed and offered new quality products in various types, tastes, and packaging to continuously satisfy consumer needs. At the same time, the Company has also expanded its market base and organized marketing activities to boost up the sale as well as build up the brand awareness. For the past 2017, significant events related to products and activities are as follows.

1. Developed and launched healthy sandwich “Oishi Sandwich Plus” in 2 flavors: Tuna with Egg Salad Sandwich, and Chicken Breast Salad Sandwich. These new categories responded to the need and the life style of the new generation who put more concern on their health.
   
   
2. Developed and relaunched Oishi gyoza (pork) by adding more value for customers. With this new launching, customers would find Oishi gyoza with more filling in a skinnier wrap, and contained in newly attractive package. Besides, during the initial launching period, promotion activities creating engagement from people and building brand awareness in key areas of Bangkok Metropolitan had been conducted widely.
   
   Furthermore, in response to those health concern consumers, the Company had developed and launched Oishi rice berry gyoza with Japanese sesame sauce. This product development has added up variety to the existing gyoza category with several key characters: the rice berry gyoza wrap was good for those prefer low sugar product and wish to control weight, while the Japanese sesame sauce formula helped endorsing the Japanese image of Oishi product. This rice berry gyoza were on self at 7-Eleven nationwide.
   
   
3. The launch of 2 new flavors of frozen ramen: Frozen Stir-fried Ramen with Pork and Basil and Frozen Stir-fried Ramen with Chili Chicken and Sweet Basil, in supermarket and hypermarket nationwide. These two additional flavors would add up to the existing 2 flavors that are popular and received warm welcome from the customers. Customers would then conveniently find more variety of Oishi Ready Meal Ramen in accessible channels.
   
   
4. Participated in THAIFEX-World of Food Asia 2017 at IMPACT Arena, Exhibition & convention Center. This event deemed as the biggest food & beverage exhibition in Thailand. It was expected to help expanding the Company’s market and finding new partners for export as well as food service channels. Also, this was another good opportunity for the Company to strengthen awareness for Oishi brand.

Beverage Business

In 2017, the Company has continually developed and launched new products, including the launch of new flavors and refreshed packaging design to attract teen target and expanded distribution coverages into new countries as following;

1. Launching of new products “Oishi Green Tea Sakura Strawberry Flavor”, started being distributed since November 2016 with the new packaging innovation that change its color according to the temperature in response to the need of the green tea lover consumers to enjoy the new innovative experience. Moreover, the company also plans to launch the new Oishi Green Tea Yuzu Orange Flavor in November 2017 to continue and further increment the success of Oishi Green Tea Kyoho Grape Flavor.

2. Expanding the distribution coverages into new countries e.g. France, Sweden and India.

Increased capital of international subsidiaries, Oishi International Holdings Limited and Oishi F&B (Singapore) Pte. Ltd., with main objectives to invest in newly issued shares in Oishi Myanmar Limited (“OML”), a subsidiary in Myanmar. The proceeds will strengthen OML’s working capital and serve as a solid platform for any future business opportunities

Organized a special food festival “Phuket Lobster Festival 2016” by Oishi Grand restaurant during the National Mother Day’s festival

Organized special food festivals throughout the year by Oishi Buffet restaurants. For instance, “Maki Festival”

Implemented “Shabushi and So Much More” idea, the new service concept in Shabushi restaurants which focuses more on the quality of products, varieties of menus and impressive services.

Launched the new menu “Nabe” or the Japanese hot pot by Oishi Ramen with the rotation of the dish’s flavors and toppings every 2 months to create diverse customer experiences

Launched the new line of sandwich products i.e. hot baked sandwiches distributed via Family Mart outlets

Launched “Oishi Gyoza Assorted Flavors”, the innovative sell of gyoza consisting of 5 flavors in one package distributed via 7-Eleven

Launched “Oishi OPAN”, the panda-shaped bread with sauce in the package for the consumers to decorate the panda bread as imagined, having children as the target group and distributed via 7-Eleven

Expanded product line of frozen food i.e. ramen products to distribute via hypermarket and supermarket channels

Launched “Oishi Green Tea Kyoho Grape Flavor”, the innovative chewable green tea and “Oishi Green Tea Sakura Strawberry Flavor”, green tea with new innovative package that change its color according to the temperature in response to green tea lover consumers who enjoy fun and innovative experience

Expanded distribution coverages to include new countries i.e. France and the United Arab Emirates

Established Oishi Group Limited Liability Company in the Socialist Republic of Vietnam to support international expansion opportunities

Opened additional Shabushi restaurant in Yangon, Myanmar at Junction Square Shopping Centre

Launched new product flavor “Oishi Kabusecha Low Sugar” targeting health conscious consumers who also enjoys premium tea

Launched “Oishi Watermelon 380 ml.” as limited edition during summer period only

Added new RTD tea SKU size “Oishi Green Tea in 800 ml”

Upgraded size and package of “Oishi Fruito” from 350 ml to 380 ml

Invited special guest, “Hiroyuki Sakai”, the famous Iron Chef from Japan to create special menus for customers at “Oishi Buffet” throughout the year

Launched new sandwich products “Oishi Trendy Roll” available in convenient stores channel

Launched new flavors of “Oishi Gyoza” including Spicy Seafood, Pork & Basil, Yakiniku Pork

Launched new product line of frozen food “Oishi Bento” in different flavors to explore new markets including Spicy Pork with rice, Pork in Japanese sauce, Teriyaki Chicken distributed in hypermarket and supermarket

Established domestic and international subsidiaries to support expansion plans as follows; Oishi Snack Co., Ltd.in Thailand, Oishi F&B (Singapore) Pte. Ltd. ("OSPL") in Singapore, Oishi Myanmar Limited ("Oishi Myanmar") in the Republic of the Union of Myanmar ("Myanmar")

Opened up new Shabushi branch at Yangon and Mandalay in the Republic of the Union of Myanmar

On May 9, 2014, OSPL incorporated Oishi Myanmar Limited ("Oishi Myanmar") in the Republic of the Union of Myanmar ("Myanmar") to support food business expansions in Myanmar. OSPL held 55% interest and CM Foods Company Limited, a company in Myanmar, held 45% interest in Oishi Myanmar.

Launched new style sandwich, OISHI Trendy Sandwich which includes Chicken Ham & Cheese, Tuna Caesar Salad and Alaska Crabsticks & Ebiko flavours for distribution through Lotus Express outlets.

Lauched new products including "Oishi Kabusecha" a premium sugar-free green tea, "Oishi O-Herb" genuine herbal drinks with three flavours namely Honey-Ginseng, Lotus Root-Red in March and Tamarindo in November, all flavours available in 250ml. and 380ml. SKUs and alsolaunched "Oishi Tokyo Banana" ready to drink milk tea.

Cold Aseptic Filling project 2nd line at Wung-Muang disctrict, Saraburi province was commercial run in March

Re - launched Fruito with 3 new flavors "Strawberry and Melon", "Lemon and Berry" and "Green apple and White grape"

Launched new flavor of green tea "Lychee"

Re-launched "Oishi Matcha Latte"

Launched new flavor of sandwich break and fast "Japanese Roast Pork and Cheese"

Launched new product of gyoza "Tagoyaki"
Opened new central kitchen at Ban-Bueng district, Saraburi province in October

Launched crispy fried seaweed "Onori"

New packaging design of green tea UHT with "One Piece" characters

Opened up new restaurant brand "Kakashi" under QSR format ( Quick Service Restaurant), serving Japanese rice with various toppings

The company received an additional BOI privilege for Cold Aseptic Filling project 2nd line

Launched green tea in returnable bottle

Launched new green tea with juices "Fruito"

Launched first ever sparkling green tea in can

Opened new restaurant brand "Nikuya", Japanese-style yakiniku buffet.

New Green Tea flavors were launched, i.e., Goji Berry

Additional lands were acquired, now the company owns 61.5 rais

The company received two additional BOI privileges, one for the Cold Aseptic Filling project and another one for the UHT project.

Opened Kazokutei, the Udon and Soba franchise restaurant from Osaka

Amino OK was rebranded as Amino Plus

Oishi launched a new RTD product, namely "Coffio".

Thai Beverage PCL became Oishi's biggest shareholder

Oishi Black Tea was launched

Amata Nakorn plant started its operation in June 2006

Produced and distributed fruit juice with Amino under the name "Amino OK"

Started trading in SET under the name "OISHI" on August 25, 2004

"Oishi Grand" was opened at Siam Discovery

Operated new central kitchen at Nawanakorn factory producing food and beverage products to support sales at Oishi restaurants

"Oishi Green Tea" was launched

Started Japanese buffet shabu/kaiten style under the brand "Shabushi"

Started Japanese buffet shabu/kaiten style under the brand "Shabushi"

Started Japanese noodle restaurant operation Oishi Ramen"

Started Japanese restaurant operation under the brand "Oishi" on September 9,1999