Company Milestone

  • IMPORTANT EVENTS IN 2018

    In order to create clear business structure and serve future business expansion, the Company has transferred assets related to food production and supplies of food materials (“Central Kitchen” from Oishi Trading Co., Ltd. to Oishi Food Service Co., Ltd which will help enhance management efficiency and support sustainable business growth of Oishi Group.

    The Company continues to be recognized as leading company in food and beverage industry with many important awards received including Superbrands Thailand Award 2017 which shows the success of Oishi as a top of mind food and beverage brand, The Most Powerful Brands 2018 as the strongest and most powerful brand in RTD tea category, Thailand’s Most Social Powerful Brand 2018 which measures effectiveness in online engagement in RTD tea category, Food Safety Award in accordance with Thailand’s National Strategy from the Ministry of Public Health and Thailand Greenhouse Gas Management Organization Certificate as a beverage producer who helps reduce greenhouse gas emissions.

    On credit rating, Tris Rating Co., Ltd. affirms the Company rating at “A+” which reflects the company’s market position as the leading producer of RTD Tea in Thailand with well-known brand and strong financial position. The outlook is rated as “stable” based on the expectation that the Company will remain a strategically important subsidiary of ThaiBev, maintain competitive position in the RTD tea market and deliver good operating performance going forward.

    In additions, the Company also had important developments in each business segment as follow:

    Food Business

    1. Restaurant Business

    In 2018, the Company has developed and elevated its products and services of the restaurant brands operated by Oishi Group of companies as follows:

    1. OISHI EATERIUM has launched new store concept under “EAT - EXPLORE - PREMIUM” presenting various delicious Japanese foods producing from high quality ingredients and creative merging of Japanese eating culture through sound touch, taste and smell. Oishi Eaterium has opened its first outlet at Central Grand Plaza Rama IV, continued with Seacon Square Srinakarin, Future Park Ranngsit, Mega Bangna, Fashion Island, Central Korat and Central Phuket Floresta.

    2. OISHI GRAND has organized special food festival “Sushi Moon Cake“ giving opportunity for customers to experience the Japanese rice with green tea, filled with egg yolk together with crab stick during the Moon Festival in which customers have welcomed this very well.

    3. SHABUSHI continued to operate under the concept “Shabushi and So Much More“ focusing on value and varieties of menu while introducing new menu variety every 3 months in order to penetrate the market.

    4. OISHI RAMEN revamped its market strategies by focusing on being an expertise in noodle, soup in Japanese traditional style, gathering various types of Ramen from Japan into one place for the customers to taste. For example, Fukuoka Ramen, Tonkatsu soup or Miso-Ebi Hokkaido style Ramen.

    5. KAKASHI, a new brand concept, promoting Quick Serve Restaurant or QSR, stressing quality, convenience and value for money, serving Japanese rice bowl which fully filled with topping, offering twice quantity of topping, introducing Rice with Spicy egg onsen and Rice with grilled beacon together with Isakaya style snacks which will be memorable to all customers.

    2. Ready to Cook and Ready to Eat Business

    Since Oishi Group Company is deemed as one of the leaders in Japanese food and development of product innovation in Thailand, the Company has thus developed and offered new quality products in various types, tastes, and packaging to continuously satisfy consumer needs. At the same time, the Company has also expanded its market base and organized marketing activities to boost up the sale as well as build up the brand awareness. For the past 2018, significant events related to products and activities are as follows:

    1. Continued to develop and launched healthy sandwich “Oishi Sandwich Plus” to satisfy the needs of the new consumers who concerns in healthy lifestyle for example sandwich tuna with cereal, Quinoa and mushroom, chicken breast in black pepper sandwich, crab stick and egg salad wakame sandwich and chicken breast with sesame sauce sandwich.

    2. Expansion to overseas market by launching Oishi Gyoza in new flavors to attracts consumers in EU market in which the Company can achieve higher target than previous year by 83%.

    3. Collaborate with Group’s related business to expand market base of frozen food, especially frozen Gyoza in to Other Modern Trade (OMT) in rural area, implemented on the Central and the East of the country.

    Beverage Business

    In 2018, the Company has continually developed and launched new products, including the launch of new flavors and refreshed packaging design to attract teen target and expanded distribution coverages into new countries as follows;

    1. Launched new Oishi Green Tea honey lemon flavor which the Company has selected its ingredient, Hyakkamitsu honey, the best honey from Japan to build and emphasize the Japanese originality of the products and the Oishi Green Tea double honey lemon which has extra taste of lemon whilst smell of aroma in the style of Oishi Green Tea. This includes the launching of ready to drink premium tea called “ Oishi Gold “ which has taste and new packaging design that will bring a special new experience to consumers who are health conscious, the Company has plan to launch in November 2018 and hope to improve sales at the year end.

    2. Expansion of distribution to new country i.e. United Arab Emirates, Bahrain, Austria and Iceland.
  • IMPORTANT EVENTS IN 2017

    The Company continues to value the importance of hygiene and food safety for the whole supply chain from upstream to downstream of restaurant business. Consequently, the Company has been continuously improving the quality and services offered in order to reach an international standard as well as applying for the international food practice qualification from the world’s leading inspection, verification, testing and certification company. As a result, all 244 restaurants of Oishi Group in Thailand were granted certificates for achieving all the requirements of GMP, HACCP and ISO 9001:2015 in the catering and operation services of Japanese restaurant segment. These certificates are another guarantee of Oishi’s commitments in maintaining consumer trusts and satisfaction as the Company is the first restaurant operator in Thailand and Asia who passed all above three assessments in every single operating outlet.

    In additions, the Company is recognized as a leading company in Food and Beverage and has been granted a number of prizes and awards as a result. For example, the “Superbrands Thailand 2016” prize from Superbrands Thailand which shows the success of Oishi as a leading brand in consumers’ mind. “The Most Powerful Brands of Thailand 2016” is another award the Company received as a strong and impactful brand in RTD tea market for 2016.

    For credit rating perspective, Tris Rating Co., Ltd. affirms the Company rating at “A+” which reflects the company’s market position as the leading producer of RTD tea in Thailand with growing cash flow and good liquidity level. The outlook is rated as “stable” based on the expectation that the Company will remain a strategically important subsidiary of Thai Beverage Public Company Limited, maintain competitive position in the RTD tea market and deliver sound operating performance going forward.

    In additions, the Company also had important developments in each business segment as follow;

    Food Business

    1. Restaurant Business

    In 2017, the Company has developed and elevated the products and services of the restaurant brands operated by Oishi group of companies. These significant developments include:

    1. OISHI EATERIUM has launched new store concept under “EAT – EXPLORE - PREMIUM” presenting various delicious Japanese foods producing from high quality ingredients and creative merging of Japanese eating culture through sound touch, taste and smell. Oishi Eaterium is fully equipped with the first experience of wonderful Japan, opening its first outlet at Central Grand Plaza Rama 9 followed by Seacon Square Srinakarin and Future Park Rangsit.

    2. OISHI BUFFET has launched new thematic TVC “EAT LIKE A KING”, new concept elaborated the King-level experience of eating Japanese food. Together with this new thematic TVC concept, the brand also revamps over 30 new recipes, to create various experience, as well as flavor. Japanese cuisine lovers must try out this new menu launch at Oishi Buffet.

    3. OISHI GRAND has organized a special food festival “Phuket Lobster Festival 2016” during the National Mother Day’s festival using the Phuket Lobsters as ingredients in variety dishes served at special prices. Since Phuket Lobster is a very popular ingredient in Phuket province, this campaign got positive feedback from customers. This festival is also beneficial in broadly promoting and advertising Phuket Lobster among consumers.

    4. SHABUSHI has implemented the plan for the improvement of services in Shabushi restaurants under the concept “Shabushi and So Much More” which focused on the quality and variety of menus and impressive services.

    5. OISHI RAMEN has presented the new food items such as Yakisoba Tokyo Cheese and other items, and changed its new menu every 2 months to create a wide variety of experiences which received a good response from consumers.

    6. NIKUYA, the Japanese style yakiniku shop has a new marketing strategy such as à la carte service which add new service other than the buffet service because of its need to respond and provide service to a variety of customer groups. The brand also changing its slogan to “NIKUYA the yakiniku in Osaka style” which its key strategy is to add à la carte meals served by the consumption which can be selected as a single batch or a set. The buffet service has also changed to 2 buffet price tier 399.- (excluded beverage) and 539.- (excluded beverage) and also added more than 50 new items for variety selections.

    7. KAKASHI, a new brand concept of Japanese style Quick Service Restaurant “QSR” focused on fast casual Japanese rice bowl with a value for money price setting. The service provided is self-service model with (1) easy order meal via counter then (2) received beeper from the staff and wait for food to be ready at table (3) when the beeper vibrate, the customer can pick up food at the counter (4) self-service on folks, spoons and chopsticks. By improving the image of “Kakashi”, this is the way to conduct strategic inbound business development together with creatively added value of goods and services of all time. Although Japanese restaurant market is an intensifying competition that are strong and growing. This strategy response to the supreme goal to be an “EXPERT OF JAPANESE FOOD,” within the year 2020

    2. Ready to Cook and Ready to Eat Business

    Since Oishi Group Company is deemed as one of the leaders in Japanese food and development of product innovation in Thailand, the Company has thus developed and offered new quality products in various types, tastes, and packaging to continuously satisfy consumer needs. At the same time, the Company has also expanded its market base and organized marketing activities to boost up the sale as well as build up the brand awareness. For the past 2017, significant events related to products and activities are as follows.

    1. Developed and launched healthy sandwich “Oishi Sandwich Plus” in 2 flavors: Tuna with Egg Salad Sandwich, and Chicken Breast Salad Sandwich. These new categories responded to the need and the life style of the new generation who put more concern on their health.

    2. Developed and relaunched Oishi gyoza (pork) by adding more value for customers. With this new launching, customers would find Oishi gyoza with more filling in a skinnier wrap, and contained in newly attractive package. Besides, during the initial launching period, promotion activities creating engagement from people and building brand awareness in key areas of Bangkok Metropolitan had been conducted widely.

      Furthermore, in response to those health concern consumers, the Company had developed and launched Oishi rice berry gyoza with Japanese sesame sauce. This product development has added up variety to the existing gyoza category with several key characters: the rice berry gyoza wrap was good for those prefer low sugar product and wish to control weight, while the Japanese sesame sauce formula helped endorsing the Japanese image of Oishi product. This rice berry gyoza were on self at 7-Eleven nationwide.

    3. The launch of 2 new flavors of frozen ramen: Frozen Stir-fried Ramen with Pork and Basil and Frozen Stir-fried Ramen with Chili Chicken and Sweet Basil, in supermarket and hypermarket nationwide. These two additional flavors would add up to the existing 2 flavors that are popular and received warm welcome from the customers. Customers would then conveniently find more variety of Oishi Ready Meal Ramen in accessible channels.

    4. Participated in THAIFEX-World of Food Asia 2017 at IMPACT Arena, Exhibition & convention Center. This event deemed as the biggest food & beverage exhibition in Thailand. It was expected to help expanding the Company’s market and finding new partners for export as well as food service channels. Also, this was another good opportunity for the Company to strengthen awareness for Oishi brand.

    Beverage Business

    In 2017, the Company has continually developed and launched new products, including the launch of new flavors and refreshed packaging design to attract teen target and expanded distribution coverages into new countries as following;

    1. Launching of new products “Oishi Green Tea Sakura Strawberry Flavor”, started being distributed since November 2016 with the new packaging innovation that change its color according to the temperature in response to the need of the green tea lover consumers to enjoy the new innovative experience. Moreover, the company also plans to launch the new Oishi Green Tea Yuzu Orange Flavor in November 2017 to continue and further increment the success of Oishi Green Tea Kyoho Grape Flavor.

    2. Expanding the distribution coverages into new countries e.g. France, Sweden and India.

  • Increased capital of international subsidiaries, Oishi International Holdings Limited and Oishi F&B (Singapore) Pte. Ltd., with main objectives to invest in newly issued shares in Oishi Myanmar Limited (“OML”), a subsidiary in Myanmar. The proceeds will strengthen OML’s working capital and serve as a solid platform for any future business opportunities

    Organized a special food festival “Phuket Lobster Festival 2016” by Oishi Grand restaurant during the National Mother Day’s festival

    Organized special food festivals throughout the year by Oishi Buffet restaurants. For instance, “Maki Festival”

    Implemented “Shabushi and So Much More” idea, the new service concept in Shabushi restaurants which focuses more on the quality of products, varieties of menus and impressive services.

    Launched the new menu “Nabe” or the Japanese hot pot by Oishi Ramen with the rotation of the dish’s flavors and toppings every 2 months to create diverse customer experiences

    Launched the new line of sandwich products i.e. hot baked sandwiches distributed via Family Mart outlets

    Launched “Oishi Gyoza Assorted Flavors”, the innovative sell of gyoza consisting of 5 flavors in one package distributed via 7-Eleven

    Launched “Oishi OPAN”, the panda-shaped bread with sauce in the package for the consumers to decorate the panda bread as imagined, having children as the target group and distributed via 7-Eleven

    Expanded product line of frozen food i.e. ramen products to distribute via hypermarket and supermarket channels

    Launched “Oishi Green Tea Kyoho Grape Flavor”, the innovative chewable green tea and “Oishi Green Tea Sakura Strawberry Flavor”, green tea with new innovative package that change its color according to the temperature in response to green tea lover consumers who enjoy fun and innovative experience

    Expanded distribution coverages to include new countries i.e. France and the United Arab Emirates

  • Established Oishi Group Limited Liability Company in the Socialist Republic of Vietnam to support international expansion opportunities

    Opened additional Shabushi restaurant in Yangon, Myanmar at Junction Square Shopping Centre

    Launched new product flavor “Oishi Kabusecha Low Sugar” targeting health conscious consumers who also enjoys premium tea

    Launched “Oishi Watermelon 380 ml.” as limited edition during summer period only

    Added new RTD tea SKU size “Oishi Green Tea in 800 ml”

    Upgraded size and package of “Oishi Fruito” from 350 ml to 380 ml

    Invited special guest, “Hiroyuki Sakai”, the famous Iron Chef from Japan to create special menus for customers at “Oishi Buffet” throughout the year

    Launched new sandwich products “Oishi Trendy Roll” available in convenient stores channel

    Launched new flavors of “Oishi Gyoza” including Spicy Seafood, Pork & Basil, Yakiniku Pork

    Launched new product line of frozen food “Oishi Bento” in different flavors to explore new markets including Spicy Pork with rice, Pork in Japanese sauce, Teriyaki Chicken distributed in hypermarket and supermarket

  • Established domestic and international subsidiaries to support expansion plans as follows; Oishi Snack Co., Ltd.in Thailand, Oishi F&B (Singapore) Pte. Ltd. ("OSPL") in Singapore, Oishi Myanmar Limited ("Oishi Myanmar") in the Republic of the Union of Myanmar ("Myanmar")

    Opened up new Shabushi branch at Yangon and Mandalay in the Republic of the Union of Myanmar

    On May 9, 2014, OSPL incorporated Oishi Myanmar Limited ("Oishi Myanmar") in the Republic of the Union of Myanmar ("Myanmar") to support food business expansions in Myanmar. OSPL held 55% interest and CM Foods Company Limited, a company in Myanmar, held 45% interest in Oishi Myanmar.

    Launched new style sandwich, OISHI Trendy Sandwich which includes Chicken Ham & Cheese, Tuna Caesar Salad and Alaska Crabsticks & Ebiko flavours for distribution through Lotus Express outlets.

    Lauched new products including "Oishi Kabusecha" a premium sugar-free green tea, "Oishi O-Herb" genuine herbal drinks with three flavours namely Honey-Ginseng, Lotus Root-Red in March and Tamarindo in November, all flavours available in 250ml. and 380ml. SKUs and alsolaunched "Oishi Tokyo Banana" ready to drink milk tea.

  • Cold Aseptic Filling project 2nd line at Wung-Muang disctrict, Saraburi province was commercial run in March

    Re - launched Fruito with 3 new flavors "Strawberry and Melon", "Lemon and Berry" and "Green apple and White grape"

    Launched new flavor of green tea "Lychee"

    Re-launched "Oishi Matcha Latte"

    Launched new flavor of sandwich break and fast "Japanese Roast Pork and Cheese"

    Launched new product of gyoza "Tagoyaki"
    Opened new central kitchen at Ban-Bueng district, Saraburi province in October

  • Launched crispy fried seaweed "Onori"

    New packaging design of green tea UHT with "One Piece" characters

    Opened up new restaurant brand "Kakashi" under QSR format ( Quick Service Restaurant), serving Japanese rice with various toppings

    The company received an additional BOI privilege for Cold Aseptic Filling project 2nd line

    Launched green tea in returnable bottle

  • Launched new green tea with juices "Fruito"

    Launched first ever sparkling green tea in can

    Opened new restaurant brand "Nikuya", Japanese-style yakiniku buffet.

  • New Green Tea flavors were launched, i.e., Goji Berry

    Additional lands were acquired, now the company owns 61.5 rais

    The company received two additional BOI privileges, one for the Cold Aseptic Filling project and another one for the UHT project.

  • Opened Kazokutei, the Udon and Soba franchise restaurant from Osaka

    Amino OK was rebranded as Amino Plus

  • Oishi launched a new RTD product, namely "Coffio".

    Thai Beverage PCL became Oishi's biggest shareholder

  • Oishi Black Tea was launched

  • Amata Nakorn plant started its operation in June 2006

  • Produced and distributed fruit juice with Amino under the name "Amino OK"

  • Started trading in SET under the name "OISHI" on August 25, 2004

    "Oishi Grand" was opened at Siam Discovery

  • Operated new central kitchen at Nawanakorn factory producing food and beverage products to support sales at Oishi restaurants

    "Oishi Green Tea" was launched

  • Started Japanese buffet shabu/kaiten style under the brand "Shabushi"

  • Started Japanese buffet shabu/kaiten style under the brand "Shabushi"

  • Started Japanese noodle restaurant operation Oishi Ramen"

  • Started Japanese restaurant operation under the brand "Oishi" on September 9,1999