Message from Chairman

2021 was a very challenging year due to the situation of Covid-19 pandemic in Thailand which has significant impacts to the economy. However, the Company was able to demonstrate strengths amid challenging business environments by adapting business strategy to overcome fast changing market conditions and able to generate consistent net income.

The Company continues to maintain strong financial positions and solid business fundamentals despite challenging Covid-19 pandemic situations. According to TRIS Rating reviews, the Company received affirmed rating at A+. The strong financial position and well-known brand which reflects leading market position and robust financial capability are solid foundations to serve future business expansions of the Company in order to maintain status as stable and sustainable food and beverage leader in ASEAN region.

The Company emphasizes brands building in order to strengthen market leading position by executing innovative marketing campaigns and creating brand awareness through several channels including on-line and social media channels. Regarding market share, the Company continues to secure top ranking market share in RTD tea market. Moreover, the Company also received “Thailand’s Most Admired Brand Award 2021” as the most trusted and admired brand in RTD tea category for tenth consecutive years.

The Company continues business expansion in countries with high growth potentials especially in ASEAN region including market activities of Oishi Green tea in Cambodia, Laos and Malaysia. The Company’s products are also exported to many countries around the world. With strong brand equity, there are great potentials for further international market expansion.

Regarding food business, despite very challenging situation of COVID-19, the Company has adapted business strategies in accordance with fast-changing business environments and consumer behaviors by driving brand penetration and accessibility with more off-premise channels including Oishi Food Truck and Oishi To-Go for better conveniences as well as expansion of delivery channel through partnerships with food aggregators and E-market place. In addition, packaged food business has continued to drive growth by growing export markets, develop new product variants and new categories such as Oishi bottled sauces (e.g., Sukiyaki sauce and Teriyaki sauce) to better serve consumer behaviors of cooking at home. With prudent and efficient management, the Company believes that food business will continue to grow strongly and sustainably.

Due to the situations of Covid-19, the Company has continued to participate in corporate social responsibilities program including Project “Give to Fight Covid-19” by giving Oishi food and Oishi beverage products to seven hospitals namely, King Chulalongkorn Memorial Hospital, Phramongkutklao Hospital, Siriraj Hospital, Ramathibodi Hospital, Thammasat University Hospital, Rajavithi Hospital, and Bamrasnaradura Infectious Diseases Institute during May – September 2021. The project has continued from previous year. Moreover, as the Company is always fully aware of the importance of all employees, many supports have been continuously provided to the staffs including proactive rapid Covid-19 test, masks, alcohol and vaccine supports. These have been given to the employees in order to perform duties and serve customers with safety and confidences.

The Company’s policies are to conduct business with responsibility and integrity in order to deliver safe and quality products with health benefits to consumers. The Company is also committed to creating shareholders’ value and emphasizing on social responsibilities especially when considering the use of environmental resources with efficiency to preserve the natural resources and environments for our children in the future.

On behalf of the Board of Directors, I would like to assure that management team and all employees are strongly determined and dedicated to perform duties at best and sustainably grow food and beverage business while maintaining market leading position in both Japanese food and green tea beverage businesses as a strategic part of Thai Beverage Group. I would like to express gratitude to shareholders for putting your kind trusts and supports to the Company continuously.

Mr. Prasit Kovilaikool