Business Overview


Business operations of the Company and its subsidiaries consist of two segments.

Restaurant Business: 10 Japanese restaurant brands

Oishi Grand (1 store)

A distinctive and luxurious atmosphere of all-day dining buffet at 4th Floor, Siam Paragon, serving various and delicate food with a limited time of 2 hours and 30 minutes at the price per head of Baht 995 including VAT.

Oishi Eaterium (9 stores)

A unique style Japanese Buffet under 3 concepts, EAT – EXPLORE – PREMIUM presenting Japanese food with premium quality ingredients with new innovation along with Japanese culture. The customers can experience the looks, tastes, smells and sound all at the same time. The time is limited to 1 hour and 45 minutes at the price of Baht 659 per person excluding VAT and Baht 759 per person excluding VAT in provincial areas.

Oishi Buffet (10 stores)

The all-day dining Japanese food buffet style with a limited time of 1 hour and 45 minutes at the price per head of Baht 599 including VAT.

Shabushi (151 stores)

Domestic 149 stores
The all-day dining Shabu buffet style with the moderate price. The ingredients are served along a conveyor (kaiten). Shabushi offers 2 kinds of 52 OISHI GROUP PUBLIC COMPANY LIMITED 1 The branch was closed on January 9,2019 Asian favorite foods i.e. Shabu-Shabu and Sushi. Shabushi is open for service according to the opening and closing hours of the establishment where each branch is located. The Price per head is Baht 399 including VAT in Bangkok areas and Baht 419 or 429 included VAT in tourist areas with a limited time of 1 hour and 15 minutes.

Overseas 2 stores
The Company’s subsidiary has operated Shabushi restaurants in Myanmar with two branches in Yangon.

Oishi Ramen (54 stores)

A unique style of ramen and soup localized to suit local taste, offering both Japanese and spicy Thai menus.

Oishi Delivery (4 Stores in Delco format)

Home delivery service with call number 1773 or via and brand-new service as Click & Collect likewise pre-order food which enhances more rapid and convenient to customers to grab food once arriving the stores in Bangkok and its vicinity and over 28 provinces nationwide (68 stores supporting OISHI Delivery included) from 10.00 a.m. till 10.00 p.m. with Baht 40 delivery fee per an order. Credit card is acceptable for customer’s convenience at minimum order of Baht 500. In addition to that, the Company has been also expanding the delivery service through Food Aggregator to create fast food style recognition of Food Online through new-age consumers. We selected Oishi Ramen and Kakashi as the primary brands. Importantly, their sale performances have been apparently improved.

Nikuya (15 stores)

Specialized in Yakiniku buffet style under the slogan “NIKUYA the yakiniku in Osaka style” with high quality products at 2 buffet prices tier: Premium Buffet at Baht 399 (excluding beverage) with 40 variety selections and Super Premium Buffet at Baht 539 (excluding beverage) and also an la carte service of menu set and la carte menu.

Kakashi (25 stores)

A quick service restaurant serves Japanese rice bowl which will make the customer enjoy various topping fresh and warm offering twice quantity of topping (x2) at an economical price.

Hou Yuu (1 stores)

The premium Japanese restaurant serves la carte menu focusing on the premium quality materials and rare items available only in seasonal period which prepared by Chef from Japan.

Snack Shop (1)

A kiosk provides Oishi products including sandwiches, beverages, and frozen foods.

As at September 30, 2019, the Company and its subsidiaries operate total restaurants of up to 266 stores of which 264 domestic stores are operating in Bangkok and key provinces and 2 overseas stores are operating in Myanmar. In addition, another 2 stores are operating in form of franchise restaurants i.e. Shabushi MM Mega Market, Aranyaprathet, Sa Kaeo province, and Nikuya Buriram Castle, Buriram province.

(1) The branch was closed on January 9,2019

Ready to cook and Ready to Eat Business

The business of Ready to Cook and Ready to Eat named “Oishi Eato” is a business of food distribution of Japanese-style and high-quality chilled and frozen products with diverse categories as follow:


Soft-baked bread with Oishi Eato’s unique recipe filling variety of tasty flavors i.e. Oishi Eato Sandwich Alaska crabstick & Wakame Salad, Oishi Eato Sandwich Ham Cheese, Oishi Eato Sandwich Tuna Caesar Salad and etc.

Whole Grains Sandwich

Bread with 5 healthy whole grains filling with variety of tasty flavors i.e, Oishi Eato Sandwich Salmon Salad with Teriyaki, Oishi Eato Sandwich California Alaska Crabstick & Ebiko Avocado Spread and etc.


Soft and sticky Gyoza wrappers served together with yummy sauce with various flavors as Oishi Eato Gyoza Teriyaki Pork or Chicken and Oishi Eato Takoyaki Shrimp or Pork. Oishi Eato Gyoza simply heats it up in the microwave, steam, fry or tepanyaki, you will be ready to enjoy the original style Gyoza.


Quality squid in authentic Japanese flour recipe served with takoyaki mayo sauce

Oishi Eato Kani Kamaboko and Oishi Kani Alaska

Thick and soft crab sticks according to the original recipe. Oishi only selects high-quality ingredients to create the taste as to our customer’s liking and following the original recipe. It suits for either having as a snack or cooking for various menus as well.

Stir-Fried Ramen

Perfect soft and sticky ramen without preservatives and MSG can be cooked Japanese sauce style i.e. Stir-Fried Ramen with Clams and Roasted Chill Paste, Stir-Fried Ramen Chicken Teriyaki with Nabe Sauce, Yakisoba and etc.

In the past year, the Company has concentrated on innovative product development with a variety of styles, tastes & flavors and packaging to meet the consumers’ needs such as French Toast Sandwich, soft bread coating with egg, butter and milk and special tastefulness from bacon, cheddar cheese and mozzarella cheese. By 2020, the Company continues conducting Oishi Eato brand awareness and recognition and developing brand-new Japanese innovative products with scrumptious, novelty and healthy concerns.