• Vision

“To be the leader and innovator of the Japanese food and beverage business for the quality of life and wellness of consumers and create sustainable business growth.”

• Mission

1. To maintain quality of production and business services of food and healthy drinks as well as maintain the popularity of ‘Oishi’ products among the customers, and give priority to the standards of the product manufacturing and operation.

2. To select quality and safety materials that make highest customer’s satisfaction, in order to be well recognized in both domestic and international markets.

3. To continuously improve production process by applying modern technology on production, research and developments.

4. To increase production efficiency and the Company’s competitiveness, in terms of pricings and quality in both domestic and international market while comparing to the competitors. This will help Thailand to drive more economic growth.

5. To conduct business in accordance with good corporate governance principles while considering all stakeholders’ value in order to create sustainable business growth.